Advertisers now spend more online than in the national press but the boom in digital ads has not run its course, says Paul DurmanCaroline McGuckian; LBi Media Director is quoted in last weekend’s Sunday Times. NIGEL MORRIS, one of the most experienced figures in the online-marketing industry, likes to tell the story of what happened […]
Why over complicate? Are you sure that your website visitors understand the text on your web pages? If the pages are too difficult to understand, you might not earn as much as you could with your website. How easily people can read the text on your web pages, influences your sales. Many websites use language […]
The importance of Search Engine Optimising and algorithms: Keep track of the changes in the search engines’ algorithms. Sounds obvious? The algorithm is the process used by search engines such as Google to decide a website’s rank in comparision with other sites. Therefore it is obvious, but its also very important. Quite simply, the algorithm […]
Firms that ignore the rapid changes in the way business is done today risk their very survival An economic revolution is under way, as profound and irreversible as the industrial transformation of the 18th and 19th centuries. The driver of this change is the internet. It offers an unprecedented opportunity, representing a community of more […]
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