Why over complicate?
Are you sure that your website visitors understand the text on your web pages? If the pages are too difficult to understand, you might not earn as much as you could with your website.
How easily people can read the text on your web pages, influences your sales.
Many websites use language that is difficult to understand for the average web surfer. In addition, some webmasters prefer long and complicated sentences.
Long and complicated sentences are unprofessional and inconsiderate.
If your website text is too difficult, it may cause surfers to leave and go elsewhere. Web surfers are quite impatient people.
So how is the readability of your web pages checked?
The Flesch Reading Ease test is an official United States governmental standard to determine how easy the text is to read. It gauges the approximate level of education necessary to understand your web page content.
A high score indicates the text is easier to read, and lower scores mean it is more difficult.
Ensure your web pages are easy to understand. Don’t make it difficult for your prospective customers!