Firms that ignore the rapid changes in the way business is done today risk their very survival
An economic revolution is under way, as profound and irreversible as the industrial transformation of the 18th and 19th centuries. The driver of this change is the internet.
It offers an unprecedented opportunity, representing a community of more than 1 billion people connected to each other. It is now the world’s largest information, communication and distribution network, and businesses need to adapt or rewrite their plans to make the most of its potential.
Just a few years ago, the internet was for people who understood computers. Now people spend up to seven hours of their spare time a week online — twice as long as reading a newspaper. Teenagers spend more time on the internet than watching TV. The internet has radically changed the way we consume media — for many it has become their primary source of information and entertainment.
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